They all started with a wonky product.
And used it to build an insane business.
Here’s how.
→ Netflix launches with DVDs in the mail. Pick the one you want and we’ll send it to you. No fancy tech. But it works. And it wedges Netflix into your daily routine. So that when streaming cokes along, they already have 7 million happy customers. Nice start. Today it’s 238M.
→ Uber gets going with a couple black cars. All around one San Francisco neighbourhood. It’s swanky and over-priced. Perfect for high rollers. And no one else. But Uber quickly spots a mega-opportunity. To break and rebuild the taxi industry. You know what happens next.
→ Airbnb starts with an air mattress. Literally. The founders rented it out on their apartment floor. And used it to hijack the modern travel experience. Today you can rent a penthouse. Or a treehouse. Or a boujee boathouse. But it never would have happened without that dinky air mattress.
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Version one of your product isn’t supposed to be pretty.
It’s just supposed to work.
Prove demand. Improve delivery. And dominate the market.
That’s how big things happen.
